Does any of this sound familiar?

You have a share drive full of reports and data files, but don't have any real insights

You need a scrappy (but smart) way to fit a lot of research questions into a small budget and short timeline

You know you need research, but don't know what type or where to begin

Organizations have more options for conducting market research than ever before--whether it's off-the-shelf reports, DIY surveys, or retainers with major research firms. But navigating all these choices and getting the right insights for your brand (and budget) isn't easy.

And how can you tell whether a research vendor is truly looking out for you, or just wants to close a sale?

What if you could have a Fractional Chief Insights Officer in your corner?

 As a senior-level insights professional, I can lead you through the research planning process, helping you to: 

• Translate business challenges into research questions

• Get buy-in from internal stakeholders

• Extract insights from the data you already have

• Design a strategic and efficient research program, with detailed methodological recommendations, that doesn’t duplicate efforts

• Find and select trustworthy fieldwork vendors

• Build out a resource plan/team structure for your team's market research function going forward

After a free, no-pressure consultation, I'll come back to you with a personalized plan to get your team on the path to the right insights--whether it's hourly consultations, a half-day workshop, or a six-week sprint.

Curious to hear more? Drop me a line, and let’s chat!